AvondaleRecruiter Since 2001
the smart solution for Avondale jobs

Marketing Program Manager 3 - Home Lending

Company: Wells Fargo Bank
Location: Avondale
Posted on: March 12, 2020

Job Description:

Job Description
Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume prior to submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. - In order to receive text message invitations, your profile must include a mobile phone number designated as "Personal Cell" or "Cellular" in the contact information of your application.At Wells Fargo, we want to satisfy our customers' financial needs and help them succeed financially. We're looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you'll feel valued and inspired to contribute your unique skills and experience. -Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you. -The Payments, Virtual Solutions, and Innovation (PVSI) team includes Operations, Consumer Credit Card, Retail Services, Consumer Deposits, the Innovation Group, Treasury Management, Merchant Services, Marketing and Wells Fargo Virtual Channels and the professional services teams that partner with these businesses. PVSI's focus is on delivering the next generation of payments and deposit capabilities and advancing our digital and online offerings to design new customer experiences and products. Our guiding principles are to start with the customer, move faster, and partner effectively. -The mission of Wells Fargo Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to driving key business and stakeholder outcomes. - In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo's business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.Reporting to the Home Lending Lead Generation Strategies Leader, this role will have primary responsibility for partnering across Marketing and Line of Business to maximize generation, capture, nurture and conversion of marketing leads programs.KEY RESPONSIBILITIES INCLUDE:Collaborating closely with the line of business, functional partners and marketing teams, this seasoned Marketing Program Manager will be responsible for the following:

  • Work across Marketing and Line of Business teams to develop a home lending marketing lead generation plan with ongoing lead volume forecasting and alignment with sales/fulfillment capacity, past performance, seasonality, and strategic objectives/priorities. -
  • Represent Marketing in business forums to monitor capacity levels and related KPIs (i.e. call abandonment rates, lead work rates, sales force staffing levels) and make 'dial up, dial down, stay steady' marketing lead volume decisions. Confirm business readiness prior to launching marketing campaigns. -
  • Partner across Marketing and Line of Business teams to monitor end-to-end lead conversion metrics using funnel data/analytics and insights from consumer interactions (i.e. call listening). Collaborate to continually optimize, innovate and identify new lead generation and cultivation opportunities to increase efficiency and effectiveness.
  • Serve as a 'front door' in Marketing for new lead generation requests. Provide thought leadership and partner with teams to assess and prioritize requests based on agreed upon objectives/KPIs to drive investment and resource allocation decisions.
  • Partner with Marketing Insights & Analytics and Strategic Planning & Operations teams to coordinate monthly performance reviews across all home lending lead-driving marketing programs and channels, inclusive of performance vs. plan, channel efficiency, investment allocation, profitability and key month-over-month insights.
  • Build effective working relationships across Marketing and Line of Business to gain consensus, buy-in and alignment on key activities/priorities.

    Required Qualifications
    • 7+ years of marketing experience

      Other Desired Qualifications
      • Critical success factors include the ability to deliver thought leadership to help significantly increase the effectiveness and efficiency of marketing leads programs through the combined power of data, insights and analytics, leads management best practices, and marketing know-how with experience achieving bottom-line results.
      • Analytical Skills: Proven track record of demonstrating proficiency in understanding/quantifying lead and campaign performance. Strives for ongoing optimization for maximum effectiveness and efficiency. An impeccable reputation for integrity, accuracy, attention to detail, consistency and big picture orientation.
      • Communication/Influence & Partnership: Strong relationship builder and influencer that can effectively collaborate. Respected leader who adds value to the broader team. Skillful communicator. Proven track record of demonstrating ability to exert influence, drive consensus and alignment among virtual teams, across functions, and with senior management.
      • Customer Centricity: Strong customer advocate with a proven ability to synthesize and communicate "voice of the customer" insights and translate them into strategic plans and actions.
      • Business and Marketing Acumen: Knowledge of credit/mortgage banking and leads management a plus.

        Job Expectations
        • Ability to travel up to 10% of the time


          All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

          Relevant military experience is considered for veterans and transitioning service men and women.
          Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Keywords: Wells Fargo Bank, Avondale , Marketing Program Manager 3 - Home Lending, Executive , Avondale, Arizona

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Chief Executive Officer
Description: As Chief Executive Officer, you will serve as a primary resource for organizations
Company: B.E.Smith
Location: Phoenix
Posted on: 04/7/2020

Pricing Manager
Description: Pricing Manager will be a member of the Pricing Group and will report to the Director of Pricing Practice Management Economics. The incumbent will be primarily responsible for creating recommendations (more...)
Company: Perkins Coie
Location: Phoenix
Posted on: 04/7/2020

Director of Quality Management
Description: Select Specialty and Regency Hospitals care for patients who are critically ill and need extended acute hospitalization for their recovery. We are currently seeking a Director of Quality Management with (more...)
Company: Select Medical
Location: Phoenix
Posted on: 04/7/2020

SAP Finance/Concur - Manager (Finance)
Description: Industry-leading clients. An award-winning culture. Top notch connections. Big opportunities. At Deloitte, you'll work with the best in the business to solve the toughest problems in business. From learning (more...)
Company: Deloitte
Location: Phoenix
Posted on: 04/7/2020

Quality Control Manager
Description: The Quality Control Manager is responsible for the quality control functions within the all company facilities. The QC Manager verifies product quality and is responsible for specific quality assurance (more...)
Company: Global Healing
Location: Phoenix
Posted on: 04/7/2020

Employee Benefits Account Manager
Description: Provide comprehensive client service including but not limited to:Provide day-to-day customer service to clients, including helping to resolve issues related to billing, claims, and eligibilityLead the (more...)
Location: Phoenix
Posted on: 04/7/2020

Fund Development Program Director
Description: Participates in the development of long/short-term strategic plans to provide vision and direction for all aspects of fund-raising and planned giving programs, including continuous prospect identification, (more...)
Company: American Hospital Association
Location: Phoenix
Posted on: 04/7/2020

Director, Risk Management/PI
Description: POSITION SUMMARY---Serves as Compliance Liaison---Implements and facilitates the Performance Improvement and Risk Management programs.
Company: Haven Behavioral Healthcare
Location: Phoenix
Posted on: 04/7/2020

SAP FICO - Manager (Finance)
Description: At Deloitte you'll have the opportunity to help clients get the most from their SAP investments-and help position businesses for the evolving digital economy. Ready to reimagine your career possibilities (more...)
Company: Deloitte
Location: Phoenix
Posted on: 04/7/2020

Manager, IT Service Management Transformation
Description: KPMG is currently seeking a Manager in CIO Advisory for our Consulting practice.Responsibilities:Support clients in assessing their current IT Service Management environment and creating future state (more...)
Company: KPMG Consulting Services
Location: Phoenix
Posted on: 04/7/2020

Log In or Create An Account

Get the latest Arizona jobs by following @recnetAZ on Twitter!

Avondale RSS job feeds