Sr. Product Marketing Manager: Website Design Services

Company: GoDaddy.com, LLC.
Location: Avondale
Posted on: February 9, 2020

Job Description:

About GoDaddyGoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With 19 million customers worldwide, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to empower entrepreneurs everywhere, making opportunity more inclusive for all. To learn more about the company visit--www.GoDaddy.com.GoDaddy---s Services group provides hands-on website design and online marketing services to small businesses and individuals globally. From site creation and maintenance to social media marketing and more, we---re helping to ensure even the smallest of ventures has the help they need to have an amazing, effective online presence.--



As a Senior Product Marketing Manager, you---ll grow the Website Design Services by driving product and marketing strategy, including developing a deep understanding of our target customer, partnering with product management, operations, and go to market teams to develop and launch new products & features, both in the US and internationally.GoDaddy---s Services group provides hands-on website design and online marketing services to small businesses and individuals globally. From site creation and maintenance to social media marketing and more, we---re helping to ensure even the smallest of ventures has the help they need to have an amazing, effective online presence.--As a Senior Product Marketing Manager, you---ll grow the Website Design Services by driving product and marketing strategy, including developing a deep understanding of our target customer, partnering with product management, operations, and go to market teams to develop and launch new products & features, both in the US and internationally.Responsibilities:---

• Customer insights --- segment the market and develop customer insights and analysis through self driven research or partnering with the research team.
• Product positioning --- drives research and testing to deliver high confidence, differentiated product positioning to guide product development, regional advertising, and sales enablement.
• Product go to market input --- partner with the go to market teams and provide key input on the customer target and product value proposition to launch new services.
• Pricing and packaging --- develop strategies to developing compelling pricing and plan tiers that make sense to customers and achieves business goals.
• Market intelligence --- be the expert on everyday entrepreneurs, how they evaluate and buy websites and online marketing services; be the expert on the competition and how to beat them.
• Develop and build strong internal and external relationships with key stakeholders in an effort to collaborate and drive the overall business
• Sales enablement input - Partner with channel management by providing input to create collateral, promotions, training, and tools to drive growth and efficiency.------Requirements:
  • 10+ years of product marketing or related experience to small businesses or consumers (non-enterprise sales); previous experience with web/software applications, human-powered services or CPG a huge plus
  • Strong experience in developing simple, consumer-oriented messaging and positioning for software and services based on market research and insights
  • A customer-centric view with a passion for gaining customer insights and translating insights into strategies and executions
  • Proven ability to use data to define and target high propensity customer segments.----
  • Experience testing marketing hypotheses in market and iterating on learnings to amplify results.
  • Solid analytical ability, with track record of ---test & learn--- mindset
  • Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply
  • MBA preferred#LI-JG1GoDaddy is a proud equal opportunity employer.GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age,--race, color, creed,--religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability,--pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.If you need assistance completing an application for a position with us, please reach out to our Recruiting Team at Recruiting@godaddy.comPlease note that GODADDY does not accept unsolicited resumes from recruiters or employment agencies.To submit your application to this position, please click Apply--. On the next screen, after you click Apply, click Create--to establish your candidate account. If you have previously created a candidate account, please slick Sign-In--and use that account to complete your application.

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